1. Why is plain language important in your field/work?
An advertising message must be quick and simple. Otherwise, it will be forgettable.
2. What is your presentation focus, and what are some of the key points participants will learn?
The focus is the ethics of plain language. People will learn to beware of bafflegab. It often shields shoddy marketing practices or dicey holes in a contract.
3. What advice do you have for someone new to plain language?
No one is new to plain language. We learn it as children.