1. Why is plain language important in your field/work?
Plain Language is the core essence of what we do. Our vision at Eclectic Communications is clear and understandable communication for all.
We are a team of performance consultants and facilitators who influence the quality of our clients' business communication by providing the guiding tools and principles that lead to plain language. And, we empower individuals to achieve their business communication goals by equipping them with the skills and insights necessary for personal growth.
2. What is your presentation focus, and what are some of the key points participants will learn?
I will also be presenting a concurrent session on Building Your Online Course Around Learning Design. When we ventured into online training, we decided to build courses that actively involve the learner, that allow them to apply their learning and that provide workplace-tailored examples. Our courses instructional design, both online and offline, focuses on creating a learning environment that ensures learners are able to transfer the learning into the workplace. We will talk about the business and course level decision-making that was required to create learning-focused online courses.
Kari Hasselriis and I will lead a World Café discussion on Teaching a Reader Focus. As plain language facilitators, we are always struggling with ways to persuade participants to write with a reader focus. We present this concept in class through activities and discussions. But, when it comes to application, we notice that most participants still do not devote time in the writing process to completing a thorough reader analysis. We’re looking forward to hearing the thoughts and ideas of others on how to overcome this obstacle.
3. What is the best plain language advice you can give, or have received?
Think about the reader 100% of the time. Ask yourself: What language will my readers understand? What information do they need and want to know? What format will fit my readers’ needs?
The documents you write are useless if your readers can’t understand them.